CASE STUDIES
SPELLBOUND SPARKLING TEA
Spellbound is a conceptual sparkling tea brand. Each bottle and can is designed with an intention and uses specific herbs to create those outcomes. The letter logo and diamond shape is intended to feel playful, fluid, and spiritual due to the name, herbal ingredients, and mindfulness of the product. The labels utilize color psychology and the chakra system to connect the intention of each bottle to its purpose of consumption.
WHAT YOU WILL
Twelfth Night, or What You, Will by William Shakespeare is a hand-bound book designed for a publication design course. While the story centers on gender swapping, love triangles, and miscommunication, the design of the book focuses on the blurred lines of gender roles. The beginning of each chapter highlights how women have gone above and beyond the traditional roles placed upon them.
The concepts “don’t judge a book by its cover” and “nothing is what it seems” are portrayed through the physical design of the book. The dust cover uses misdirection by portraying what seems to be a secretary sitting at a desk. Upon further inspection, the dust cover flips up to reveal the woman is actually the founder and CEO of her company.
BOOKBINDING BTS
MASCERA | ERA COSEMETICS
Era Cosmetics and MascEra are a conceptual beauty brand and mascara created for a project focused on sustainable packaging. The goal was to design product packaging that uses little to no plastic. After researching mascara, its ingredients, and packaging, a prototype of the mascara and retail packaging were developed.
The retail packaging is a recycled cardboard tube with a lid and the product information will be printed onto the cardboard using water based ink that is non-toxic and biodegradable.
The tube is reusable and made of aluminum. It acts as a case that the mascara product will be inserted into. Also reusable, the wand is made of natural coconut fibers and can be cleaned and dried for reuse.
The mascara product will come in a recycled plastic tube that inserts into the aluminum case and is the only part of the mascara that will need to be disposed of and replaced.
PRODUCT PROTOTYPE
SMARTNAP
SmartNap is a mobile app designed to help students study. Research shows that taking a nap instead of cramming helps students better retain information over time.
The app concept allows the user to input and organize their classes and course materials. When a student needs a break, all they have to do is set the timer and take a nap. Once the timer goes off, the student is given a quiz to see how well they remembered what they just studied.
